Ascend Global Sales Accelerator: Application Notes

Sales Tools

Selling Briefs

User Profiles

Japanese Multimedia Company Distributes Television Commercials

Background

A Japanese multimedia promotion company offers a service that provides videoclippings of the latest television commercials and data on who is viewing them. Subscribers to the service are the advertising departments of large Japanese organizations, who use the information to develop more effective advertising campaigns.

For several years, the multimedia company has been distributing the commercials on multiple CDROMs classified by type of commercial. Subscribers are mailed monthly updates. Recently, subscribers have complained that they need to receive updates as soon as they are available in order to keep abreast of their competition.

Application

Supply of videoclippings of TV commercials and viewership data

Lets customers design more effective media campaigns

Current Approach

CD ROMs produced for each TV category sent by mail

The Need

A faster method of distribution to subscribers

Equipment at the subscribers' sites that is easy to set up and manage remotely

Japanese Multimedia Company - Previous Network

The Solution

To satisfy its subscribers' demands for access to the most current TV commercials, the multimedia company decided to implement an electronic service that provides subscribers with the latest commercials in the companys clipping database as soon as they become available. Because of its speed and reliability, the company selected ISDN to provision its new service.

How it Works

To support its new on-demand service, the company has installed a MAX 4000 in its headquarters in Tokyo. The MAX serves as a hub that allows multiple subscribers to access the clipping database over ISDN BRI access lines. On the wide area network side, the MAX 4000 is connected to two ISDN PRI lines; on the companys LAN, it connects over an Ethernet port to the database server containing the latest commercials.

Subscribers to the new service receive Pipeline 50 access routers and Macintosh workstations equipped with front-end software. The Pipeline 50 lets them establish a routed connection to the multimedia company's IP network using MacTCP. Once they are connected to the network, subscribers can view titles and download the latest commercials using MP Plus, an Ascend protocol that combines both "B" channels of an ISDN line to achieve 128 kbit/s throughout. At that speed, it takes less than two minutes to download a file containing a 1.5 megabyte commercial.

New subscribers from medium-sized organizations have been signing up for the new on-demand service because it provides commercials and viewship data so quickly. These new subscribers can easily be accommodated by adding two PRI connections to the MAX.

Ascend Equipment

A MAX 4000s aggregates traffic from multiple sites into the PRI

Pipeline 50s at customer sites route traffic from Macintosh workstations

The Benefits

Delivers commercials in under two minutes at 128K-512Kbps

Central management using SNMP

Can expand for additional users

Japanese Multimedia Company - Ascend Solution